Deron Williams uses Brooklyn in final pitch for Dwight Howard

The future of the New Jersey Nets might hinge on the plight of Dwight Howard before today's 3 pm trade deadline and the Nets free-agent-to-be Deron Williams is banking on the the borough of Brooklyn to lure the Orlando Magic center to the Nets.

After a bizarre sequence of events over the past few months, including drunk-dialing from the Magic CEO and continuing with Howard telling the team he would exercise his one-year option to remain in Orlando, it looks like the big man could end up in New Jersey— until the move to Brooklyn next year.

Williams sounded like a man who would remain with the Nets if Howard came aboard and sang the praises of Brooklyn to show why the new location was desirable.

"Companies I'm dealing with are real excited about the move to Brooklyn," Williams said.  "That's what really excites them ... they see the buzz around the new arena, the fans are excited about a team coming to the borough, and I think everybody is trying to get a head start on that."

All that, and free Jay-Z tickets to boot.

Williams was traded to the Nets at the end of the 2010-11 season and made it clear he would not stay if the team didn't build the franchise around him.

The Nets guard, who becomes a free agent after the season said he will stay if the Nets sign Howard.

Nets general manager Billy King has continued to engage in trade talks with the Magic with the hope of  making a deal before the trade deadline.  King insists that the Nets will not trade Williams.

While the Nets are one of many teams vying for Howard's services, Howard has said in the past that the Nets were a top choice when he became a free agent.

If the Nets do not sign Howard, it's almost a foregone conclusion Williams— their best player— will leave at the end of the season.

Williams— who came to New Jersey from the Utah Jazz— wants Howard to know that by coming to the Nets opens up a lot of marketing opportunities especially when they relocate to Brooklyn.

"It's been a lot different than Utah, that's for sure.  It's definitely a bigger market, a better market, able to reach more people," said Williams, who has picked up deals with Audi, Metro PCS, and Red Bull.

"A lot of the companies I'm dealing with are excited about the move to Brooklyn."

If Howard re-signs with the Magic, it would be the worst-case-scenario for the Nets.

Is Williams concerned about being traded himself or his future with the Nets?

"There is no way to tell," he reasoned.  "We'll see what happens and go from there."

Hedo Turkoglu gets touchy-feely with refs

There are a few things a player can get away with in the NBA—taking five steps to the basket and not getting a travelling call or swatting a once-untouchable sensation with a Lin-sane forearm (Jason Kidd on Jeremy Lin?) and getting a no-call; but putting your hands on a referee is still a no-no.

The Orlando Magic's Hedo Turkoglu learned that the hard way last night at the United Center.



The Magic were involved in a close game against the Chicago Bulls when the Magic forward thought he was fouled going to the hoop and went to plead his case with ref Carl Lane.

While addressing Lane, Turkoglu innocently put both hands on the ref who immediately gave him a technical.

Turkoglu continued to grab at Lane then went over and played two-hand touch on the other referee Phil Spinner.

The "T' really didn't matter as Orlando got a big game from Dwight Howard and the Magic defeated the Bulls, 99-94, snapping Chicago's eight game winning streak.

Turkoglu is lucky he didn't get two on the play— two technicals that is.

Ex-Magic CEO's Booty-Call Could Help Nets Land Dwight Howard

Nothing says "I love you" like a late night phone call to your ex—or soon-to-be free-agent—after a few rounds of drinks but the same call also says "run for the hills."

Either way, it's never a smart thing to do as ex-Orlando Magic CEO, Bob Vander Weide, found out after admitting he phoned Dwight Howard pleading with the star center to stay with with his team.

It sounds like the CEO's booty-call might have backfired.

Vander Weide, who unexpectedly retired yesterday, told Bright House Sports Network he called Howard a few days ago after having "a couple of glasses of wine" and "maybe should have waited until the morning."

"Maybe Dwight thought it was inappropriate to talk business after a couple glasses of wine," Vander Weide told the network about the 1 a.m. phone call.  "I was playing paddle with a couple of friends."

The Magic are desperate to keep Howard in Orlando.  Arguably the NBA's best big man, Howard can opt-out of the final year of his contract on July 1, and has expressed his desire to go to another team.

The situation has pretty much forced the Magic to deal the five-time All-Star now before they risk losing him for nothing in return when he becomes a free-agent.

In the meantime, teams have been taking advantage of the shaky relationship between Howard and his current team.

The Los Angeles Lakers—most notably—have offered everyone but Kobe Bryant for Howard but it's the New Jersey Nets who have actually put a tangible deal on the table.

The Nets have offered Brook Lopez, draft picks and cap space in order to keep their own All-Star point guard Deron Williams in Newark before they team moves to Brooklyn next year.

On Monday, Williams—who has his own opt-out decision to make after this season— claimed he had spoken with Howard about coming north and is "sure" he would sign an extension if he was dealt to the Nets.  The two players were teammates on the 2008 U.S. Olympic team.

"[Howard's] a monster," gushed Williams.  "He's like a created player.  He's not real."

The Nets might be facing an uphill battle for the coveted big guy playing alongside Williams.

Los Angeles—and the bright lights of Hollywood—might be too much of a draw for the aspiring actor Howard and the trade bait—Lamar Odom, Pau Gasol and Andrew Bynum—might be too tempting for the Magic.

While the desperate call by Vander Weide might have been fueled by liquor—as suspected by Howard—the Magic are still in the mix for Howard.  The former CEO told Bright House that Howard is still waiting to see what Orlando offers the center before he becomes a free-agent after this season.

"We have a pretty good relationship," said Vander Weide.  "I have a pretty clear understanding where Dwight's head is and that's between him and this organization."

Still, the Nets don't want to turn any trade negotiations with the Magic into a media feeding frenzy, ala the Knicks and Carmelo Anthony.

"We're confident—Billy [Nets GM Billy King] and I," said Nets coach Avery Johnson.  "We've been confident all along.  Last year, we had a circus atmosphere when we were trying to make deals for some guys.  Hopefully, if we do anything, you guys [the media] won't find out until you kind of find out what we did [with Williams]," said Johnson.

Johnson said that trade talks with Orlando are in the preliminary stages and will be kept under wraps until the time is right.

"I can't talk about it publicly," said Johnson.  "But it's a foregone conclusion that we're working at it and hopefully, we'll get something done."

Maybe it's time for the Nets to bring out the big guns to lure Howard to Jersey and their new Brooklyn home next year—Madison Avenue and Jay-Z.